Picking the right holiday hashtags can be challenging. With so many hashtags to choose from, it’s hard to tell which hashtags will perform the best. It’s a little bit like choosing a gift. Who knows what will go over better? Will your gift recipient prefer #flowers or #chocolate for #ValentinesDay? Here’s a few tips to help you choose.
Know your audience!
Knowing who is opening your posts, is as important as knowing who is opening your gifts. Hashtracking can help you identify where and when certain hashtags are being used and give you a good idea of the kinds of people who are using them. Before you use a hashtag, you should always try it on and make sure it’s a good fit for your intended recipients!
Timing is everything
Hashtag use tends to wax and wane. Posting at the right time, with the right tag is like arriving with flowers and candy on valentines day. Posting at the wrong time, with the wrong tags is like pounding on the door with onions and a tambourine at 3 am on a random Thursday. Hashtracking can help you evaluate when hashtag use peaks, and when your audience might be most receptive, so you can schedule your posts accordingly.
Dig deeper – there may be a better tag out there for you
Sure, everyone knows about the obvious gifts like #flowers and #chocolate but did it ever occur to you that there might be a better way to win hearts? Sometimes the obvious tag is… too obvious. It’s overused and easily ignored. Like supermarket roses. Hashtracking helps you shop around, identifying highly engaged niche and boutique tags that others haven’t discovered yet. This targeting of the right hashtag can lead to more love and higher engagement rates in the long run. Isn’t that what we all want?
Keep your receipts!
Sometimes when you choose a hashtag, or a gift, it doesn’t work out as well as you’d hoped. And sometimes it’s such a success that you don’t ever want to forget about it! Just like it’s important to store your receipts, it’s important to track and store your data. With Hashtracking trackers you can’t return your posts but you can review them in detail. This can help you learn more about your recipients and give you even more information to base your next campaign/gift on. The more you know, the better informed your strategy will be.
Bragging rights for the win…
Of course if you hit it out of the park, you’ll want to brag to the world. Hashtracking can help with that too. Hashtracking makes it easy to share your hashtag data via url or via a downloadable PDF report.
Choosing the right hashtags doesn’t have to be trying. Hashtracking is there for you, not only on the gifting holidays, but for every occasion you need to choose, track or research a hashtag!